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not the same team

The studio's developers, designers and marketers: we write about what we do in client projects every day.

not the same is a full-cycle web studio: online stores, mobile apps, CRM, design, SEO and ads in one team. The blog is written by the people who build these projects: developers, designers, SEO specialists and marketers.

We write about what we have tested in practice: choosing a platform, where a store loses buyers, integrating a site with accounting systems and what to do after launch.

Articles

Black Friday 2026 Checklist for Online Stores

A checklist for the three weeks before November 27: offer and margin, site speed, landing page, ads, email, your team and orders.

not the same team · 4 Nov 2026 · 8 min

How to Make a Website for Business: Step by Step, and When a Builder Is Enough

Seven steps from goal and structure to launch: how to make a website for business, what to build it on and when a builder is enough.

not the same team · 2 Nov 2026 · 9 min

Website Speed Optimization: What Slows an Online Store Down and How to Fix It

How speed affects sales, search and ads, how to measure it, what slows a store down and the order to fix things in without breaking the site.

not the same team · 29 Oct 2026 · 8 min

How to Optimize a Page for PageSpeed: LCP, INP, CLS and a Checklist

How to read a PageSpeed Insights report, what LCP, INP, CLS, FCP and TBT mean, what usually slows a page down and how to fix it. With a breakdown of our own site and a checklist.

not the same team · 29 Oct 2026 · 9 min

Halloween Promotions for Online Stores: Discount Codes, BOGO Deals and Giveaways

Promo mechanics, discount codes, giveaways, email and messenger campaigns, a site checklist – and what to do if Halloween is two days away.

not the same team · 29 Oct 2026 · 8 min

OpenCart, WooCommerce, Shopify or Laravel: what to build an online store on in 2026

We compare platforms on cost, speed, integrations and how the store will grow.

not the same team · 27 Oct 2026 · 10 min

CRO for online stores: 12 places where you lose buyers

A checklist for the product page, cart and checkout – with examples from our projects.

not the same team · 24 Oct 2026 · 9 min

How much a Flutter mobile app costs and what drives the price

Screens, backend, integrations and publishing: what affects the budget and how to start with an MVP.

not the same team · 21 Oct 2026 · 7 min

Off-the-shelf or custom CRM: when it’s time to build your own system

Signs that an off-the-shelf CRM is holding your business back, and how to calculate the payback of a custom one.

not the same team · 17 Oct 2026 · 9 min

AI assistant for an online store: what you can really automate today

Support, product recommendations, request handling – with examples and limitations.

not the same team · 14 Oct 2026 · 6 min

Redesign without losing rankings: a site migration checklist

Redirects, metadata, structured data and what to check in the first two weeks.

not the same team · 10 Oct 2026 · 8 min

Online store UX audit: what to check before a redesign

Navigation, search, filters and checkout – step by step, with screen examples.

not the same team · 7 Oct 2026 · 7 min

Google Ads for online stores: where the budget really goes

Search terms, feeds and negative keywords: how to stop paying for irrelevant clicks.

not the same team · 3 Oct 2026 · 8 min

Integrating your website with ERP and warehouse: where to start

Stock, prices, orders and statuses: the sync flow and common mistakes.

not the same team · 30 Sep 2026 · 11 min

Gamification in Online Business: Principles and Benefits

Learn how gamification helps your online store stand out, build customer loyalty and bring shoppers back, plus the key steps to implement it the right way.

not the same team · 21 Oct 2023 · 9 min

How to Increase Your Online Store Conversion Rate: 17 Ways

More traffic doesn't always mean more sales. Explore 17 ways to raise your online store's conversion rate, from page speed and checkout to loyalty programs.

not the same team · 20 Sep 2023 · 9 min

How to Increase Average Order Value in Your Online Store: Best Strategies and Practical Tips

Why average order value matters and 10 effective ways to raise it in your online store: free shipping thresholds, bundles, upsells, cross-sells and loyalty.

not the same team · 10 Mar 2023 · 9 min

8 Reasons Your Laravel Online Store Has a Low Conversion Rate

Why do shoppers abandon your Laravel store? Learn what drives conversion, the 8 most common mistakes that hurt it and practical tips to win more sales.

not the same team · 14 Feb 2023 · 9 min