01
Account audit
What's wasting budget and where sales are lost.
01 What's included
What's included
Ads, analytics and the website in one team's hands – so you can see what works.
02
Analytics
GA4, Tag Manager, conversions and order value.
03
Search campaigns
Keywords, ads, negative keywords.
04
Shopping campaigns
Google Merchant, Performance Max, feeds.
05
Remarketing
We bring back those who didn't buy.
06
Meta Ads
Ads on Instagram and Facebook.
07
Landing pages
We improve the site for your campaigns.
08
Reports
Dashboards in Looker Studio.
02 Focus areas
Who it's for
- Online storesShopping campaigns and remarketing.
- ServicesSearch ads for leads.
- LaunchesLanding page and campaigns for a new product.
- International marketsCampaigns in Europe, the US and other countries.
03 Integrations and technology
Tools
Google AdsGoogle MerchantPerformance MaxMeta AdsLinkedIn AdsMicrosoft AdsTikTok AdsGA4Tag ManagerLooker StudioCriteoKlaviyoSupermetricsOptmyzrMicrosoft ClarityHotjarCallRail
Stack
Google Ads
Meta Ads
Google Analytics
Tag Manager
Looker Studio
Microsoft ClarityHotjar
Semrush
Figma
04 Portfolio
Our work
E-commerce · Ukraine
Smakui
Online store of a Ukrainian maker of distilling, home brewing, smoking and canning equipment.
OpenCartPHPE-commerce
View project →Ratings and awards
Profile Clutchclutch.co
Profile GoodFirmsgoodfirms.co
Profile Freelancehuntfreelancehunt.com
IT-Rating 19client reviews
IT Rating of Ukraine Top 5 Laravel6 years in a row, 2020–2025
IT Rating of Ukraine Top 10 React2020–2024
● Guarantees
We work transparently
You know in advance what you will get, what it costs and when it will be ready.
Contract and NDA
We sign a contract and a non-disclosure agreement before work begins.
Fixed estimate per stage
The stage price does not change during work. New tasks only after approval.
Demo every two weeks
A staging server you can access: see what's done without waiting for the finish.
Your code and access
We hand over the source code, documentation and all access. The project is not tied to us.
Warranty period
After launch, we fix bugs found within the delivered scope for free.
Support after launch
We stay in touch: improvements, updates and growth, monthly or per task.
05 Questions
FAQ
Didn’t find the answer?
Leave your name and e-mail – we’ll reply by e-mail within one business day.
01How much should I spend on Google Ads?
It depends on your niche, competition, average order value and the markets you target. At the start we calculate the minimum budget that produces enough conversion data for the algorithm to learn, then scale only the campaigns with a positive return. Our article on planning a PPC budget covers the logic in detail.
02How much does Google Ads management cost?
The cost of management depends on the number of campaigns and markets, the size of the product feed, whether tracking has to be rebuilt and whether landing pages need development. We do not quote blindly: after a short brief and a look at your account, we give a fixed estimate for setup and for monthly management.
03Is Performance Max good for ecommerce?
Performance Max can work well for stores with a clean product feed and reliable purchase tracking with order value. Without that, it tends to spend on cheap placements and brand traffic you would get anyway. We usually run it alongside standard Shopping and search campaigns and compare results by ROAS.
04Why is my Google Ads account not converting?
The most common reasons are broken or missing conversion tracking, broad keywords without negative lists, a weak product feed and landing pages that load slowly or ask too much at checkout. An account audit shows which of these applies to you and what to fix first.
05Do you need a landing page for Google Ads?
For service businesses and lead generation, a dedicated landing page per offer almost always converts better than the home page. For stores, category and product pages usually act as landing pages, so their speed and usability matter. We build and adjust these pages ourselves.
06 Often ordered together
Related services
11SEOTechnical audit, structure, content and links. Growth in organic traffic and rankings.
06CRO – conversion growthWe find where the funnel loses customers, rework the product page, cart and checkout, and verify with A/B tests.01Online storesCatalogs with thousands of products, filters, online payment, delivery, feeds to marketplaces and price aggregators.
07UX/UI designPrototypes and designs for websites, CRMs and apps. Design systems, 3D and motion.● Learn more
Google Ads management that starts with measurement
Good Google Ads management should answer two questions at any moment: how much did an order cost, and how much revenue did it bring. Many accounts can't, because conversions are tracked as page views or not at all, so the algorithm optimizes for clicks instead of sales. At not the same we set up analytics first and scale the budget second. GA4 events, Google Tag Manager, purchase value and offline conversions come before the first campaign launch.
Read more
What we take over
- Account audit: where the budget leaks, which search terms waste money, which sales are missed.
- Tracking: GA4, Tag Manager, conversions and order value passed to Google Ads.
- Search campaigns: keyword structure, ad copy, negative keywords.
- Shopping and Performance Max: Google Merchant Center, product feed quality, asset groups.
- Remarketing to bring back visitors who did not buy.
- Meta Ads (Instagram and Facebook) when your audience is there.
- Reporting in money: ROAS and cost per order in a Looker Studio dashboard.
PPC for online stores: Shopping, Performance Max and feeds
For ecommerce, Shopping campaigns and Performance Max usually carry most of the revenue, and they depend on the product feed more than on bids. Titles, attributes, categories and price accuracy define which queries your products appear for. Because we build stores ourselves, we fix the feed at the source rather than patching it in a spreadsheet. If you are still deciding on spend, read how to plan a PPC budget for an online store.
Landing pages are part of the campaign
A PPC agency that can't touch the site can only change bids. We are a development team, so when a campaign drives traffic to a slow page or a checkout with too many fields, we fix the page too. That connects paid traffic with conversion rate optimization: the same budget, more orders. For lead-generation businesses we build dedicated landing pages per service and region.
Paid search brings customers from day one; organic search lowers your cost per order over time. Many clients combine Google Ads with our SEO services for long-term organic growth and use paid data to see which keywords convert before investing in content.
Let's discuss your ads
Describe your task – within one business day we'll reply with questions and a rough timeline estimate.