01
Analytics audit
We check GA4 and events: you can't improve what you don't measure.
01 What's included
How we work
Not advice in a PDF, but the full cycle: research, hypotheses, design, implementation and measuring results.
02
Research
Heatmaps and session recordings in Microsoft Clarity and Hotjar.
03
Funnel
Product page → cart → checkout → order, separately for mobile and desktop.
04
Hypotheses
Prioritized by revenue impact and implementation effort.
05
Solution design
Prototypes and UI for changes.
06
Implementation
We build and ship it ourselves, with analytics events.
07
A/B tests
We test hypotheses on real buyers.
08
Report and next cycle
Before/after numbers and a plan for the next changes.
02 Focus areas
What we fix most often
- Product pageSticky buy button, variant selection, reviews, trust.
- CatalogOne tap to the product, clear sorting and filters.
- CheckoutExtra fields, form errors, payment and delivery options.
- SpeedCore Web Vitals on mobile.
- Average order value“Frequently bought together”, bundles, free shipping thresholds.
03 Integrations and technology
Tools
GA4Google Tag ManagerMicrosoft ClarityHotjarLooker StudioA/B testsMeta PixelGoogle AdsVWOOptimizelyKlaviyoTrustpilotYotpoShopifyWooCommerceOpenCartMagento
Stack
Google Analytics
Tag Manager
Microsoft ClarityHotjar
Looker Studio
Google Ads
Meta Ads
Figma
JavaScript
React↗
OpenCart↗WooCommerce↗Shopify↗Magento
04 Portfolio
Our work
Fashion E-commerce · Ukraine
Chobitok
Footwear store redesign and move to a new OpenCart version: product and data migration, a new catalog, filters and product page.
OpenCartPHPUI/UXMigration
View project →Ratings and awards
Profile Clutchclutch.co
Profile GoodFirmsgoodfirms.co
Profile Freelancehuntfreelancehunt.com
IT-Rating 19client reviews
IT Rating of Ukraine Top 5 Laravel6 years in a row, 2020–2025
IT Rating of Ukraine Top 10 React2020–2024
● Guarantees
We work transparently
You know in advance what you will get, what it costs and when it will be ready.
Contract and NDA
We sign a contract and a non-disclosure agreement before work begins.
Fixed estimate per stage
The stage price does not change during work. New tasks only after approval.
Demo every two weeks
A staging server you can access: see what's done without waiting for the finish.
Your code and access
We hand over the source code, documentation and all access. The project is not tied to us.
Warranty period
After launch, we fix bugs found within the delivered scope for free.
Support after launch
We stay in touch: improvements, updates and growth, monthly or per task.
05 Questions
FAQ
Didn’t find the answer?
Leave your name and e-mail – we’ll reply by e-mail within one business day.
01What is conversion rate optimization?
Conversion rate optimization (CRO) is a systematic process of increasing the share of visitors who buy or leave a request. It combines analytics, user research, design and A/B testing to remove friction in the funnel. The goal is more revenue from the same traffic rather than buying more clicks.
02When does CRO make sense for a store?
CRO makes sense when the site already has steady traffic and sales. The more traffic you have, the faster tests reach a reliable result. With very low traffic, we focus on a UX audit and fixing obvious issues first, and run A/B tests later.
03How long does it take to see CRO results?
We usually launch the first changes within a few weeks of starting. Some fixes show an effect quickly: for one client revenue grew 16% in the first 5 days after the mobile redesign. Tested hypotheses need enough traffic to reach statistical significance, so the timing depends on your volume.
04How much do CRO services cost?
Cost depends on the platform, the number of pages and funnels involved, the state of your analytics and how much design and development each change needs. We estimate after a short brief and an initial review of your analytics, with a fixed estimate for each stage.
05What does a CRO audit include?
A CRO audit covers analytics and event tracking, heatmaps and session recordings of key pages, the funnel from product page to order on mobile and desktop, page speed, and a prioritized list of fixes. Read more about the method in our UX audit for online stores guide.
06 Often ordered together
Related services
07UX/UI designPrototypes and designs for websites, CRMs and apps. Design systems, 3D and motion.
01Online storesCatalogs with thousands of products, filters, online payment, delivery, feeds to marketplaces and price aggregators.
12Google AdsGoogle Ads, Shopping campaigns and remarketing with proper analytics and clear reports.
11SEOTechnical audit, structure, content and links. Growth in organic traffic and rankings.● Learn more
Conversion rate optimization services that ship the changes
Conversion rate optimization services exist for one reason: more orders and revenue from the traffic you already pay for. Instead of increasing the ad budget, we find where your site loses buyers and fix it with design and development. Most CRO agencies deliver a PDF of recommendations. At not the same we design, build and release the changes ourselves, then measure them in analytics and A/B tests.
The clearest proof is a client result: after we rebuilt the mobile product page, catalog and checkout of an online store, revenue grew by 16% in the first 5 days, with no extra ad budget.
Read more
1. Analytics audit
We check GA4 events and conversions first: you can't improve what isn't measured.
2. Research and funnel
Heatmaps and session recordings in Microsoft Clarity and Hotjar show real behavior. We build the funnel from product page to cart, checkout and order separately for mobile and desktop, because they lose buyers in different places.
3. Hypotheses and design
Each hypothesis is ranked by expected revenue impact and implementation effort. Our UX/UI design team prototypes the solution.
4. Release and A/B tests
We implement the change with tracking events and validate it on real buyers. You get before/after numbers and a plan for the next cycle.
What we most often fix in online stores
- Product page: sticky add-to-cart, clear variant selection, reviews and trust signals.
- Catalog: fewer taps to the product, understandable sorting and filters.
- Checkout: extra fields, form errors, payment and delivery options.
- Speed: Core Web Vitals on mobile.
- Average order value: bundles, "frequently bought together", free shipping thresholds.
We work with OpenCart, WooCommerce, Shopify, Magento and custom-built stores. For a quick self-check, start with our ecommerce CRO checklist. CRO pays off most when paired with paid traffic: every point of conversion makes your Google Ads campaigns cheaper per order.
Free for online stores
Express conversion audit
We'll find where your website loses orders and show what to fix first.
- →Heatmaps and session recordings of key pages
- →Funnel from product page to order – separately for mobile and desktop
- →Mobile speed and usability
- →Prioritized list of growth points: what to fix first