The client sells a service, not a product, so the site has to explain quickly why an outsourced sales team beats an in-house one and then get the visitor to a consultation with the JBA team. The design came from the client; our part was development. We coded the layouts into a custom WordPress theme with a home page, separate pages for team hiring, consulting, sales training and tech support, a blog with categories and a booking page. The HubSpot and Calendly integrations are also our work.
Visual style
Corporate blue, pale blue section backgrounds and team photos in round frames give the site the feel of a business consultancy. The design is the client's; we carried it over into the WordPress theme faithfully.
Mobile version
On a phone the menu folds into a burger, service cards stack into one column, and the consultation button stays on the first screen.
Goals
- 01Explain the service in one screenShow right away what the client gets: a ready sales team, leads and ongoing management.
- 02Give each service its own pageTeam hiring, consulting, B2B training and tech support as separate landing pages for ads and search.
- 03Shorten the path to a consultationBooking and request buttons in the header, forms on every page and an embedded Calendly calendar.
- 04Support content marketingA blog with categories, search and a trending posts block.
Key solutions
Sales consulting
A service page with a grid of directions: sales strategy, lead generation, CRM implementation, funnel optimisation, training and performance analytics.
B2B sales training
The page opens with common B2B team problems: long sales cycles, weak forecasting, hard-to-reach decision makers. Below are the formats: corporate programmes, online courses and training for sales teams.
Outsourced tech support
A separate landing page: benefit cards with icons, a request button and the list of support channels.
Calendly integration
We embedded a Calendly calendar in the booking page, so visitors pick a time for a free consultation without leaving the site.
HubSpot integration
We connected the site forms to HubSpot, so requests and contacts land in the client's CRM. The site also runs Contact Form 7 forms, live chat, a Clutch reviews widget and Google Tag Manager for analytics.
Integrations and stack
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