A dating site works like a small social network: profiles, search, messaging, video, an in-site currency and bonuses. We designed and built the whole platform: public pages for guests, sign-up with Google login, a profile gallery with search, the user account, live chat, letters, video clips, credit top-ups, a wheel of luck, support, FAQ, reviews and a blog. The interface is available in several languages and works the same on desktop and mobile.
Visual style
Deep indigo in the header with bright purple, teal and yellow buttons for different actions. Coloured tabs in the account make it easy to jump between messages, invitations and favourites. Set in Gilroy.
Mobile version
Everything from the desktop is there on a phone: sign-up, filtered search, chat and all account sections.
Goals
- 01Build the platform from scratchDesign and develop the whole service, from public pages to the account and payments.
- 02Offer several ways to talkLive chat, personal letters and video, so users pick the format they like.
- 03Keep users coming backAdd game mechanics and bonuses that give people a reason to return.
- 04Put everything in one accountProfile, messages, invitations, favourites and balance in one place.
- 05Work on any deviceAn equally convenient interface on desktop and mobile.
Key solutions
Profile gallery and search
Search by gender, age and purpose of acquaintance, advanced filters for appearance and habits, and online status on every card. From any profile a user can start a chat, write a letter or watch a video.
User account
Tabs for My account, Messages, Interests, Chat invitations, My favourites and Live chat, the current credit balance with a top-up button, women online, contacts and received invitations. Users fill in their profile, add photos and preview how others see it.
Chats and messaging
Live chat with a video window, personal letters, chat invitations and video clips in profiles. A separate flow lets a user request a woman's contact details after active correspondence so the conversation can continue off the site.
Gamification: wheel of luck
The wheel can be spun once a day for a gift, a premium account or increased cashback. It gives users a reason to visit every day.
Credits, gifts and bonuses
An in-site currency for paid actions, balance top-ups from the account, bonus credits for signing up and gift delivery to the women.
Support and content
A support request form, FAQ by topic, user reviews and the Love & Life Chronicles blog.
Stack and features
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