Visitors arrive with a health question, not a product name. So the portal has three levels: health topics, supplements rated for each topic, and specific branded products with a score and a serving price. The catalogue is large, which makes search, an A to Z index, filters and cross-linking between supplements, topics and brands essential. The site used to run on WordPress; we moved it to Laravel and set up the import of supplements, products and brands, so the catalogue loads into the database without manual entry.
Visual style
A fresh health green in the header and ratings, an icon for every topic and clean light cards: lots of data without a cluttered page.
Mobile version
On a phone topic cards stack into one column with their ratings, and products swipe one by one.
Goals
- 01From question to productGuide visitors from a health topic to a supplement and on to a specific branded product.
- 02Make a large catalogue easySearch, an A to Z index, filters by topic and category, and cross-links between sections.
- 03Show scores at a glanceSupplement and product ratings as bars and ring indicators, plus rank within the category.
- 04Move from WordPress to LaravelMigrate the portal from WordPress to Laravel together with its content and section structure.
- 05Load a large catalogueFill the database with supplements, products and brands through an import rather than by hand.
Key solutions
Supplements catalogue
The All Supplements section with a carousel of popular supplements, an A to Z index, a search bar and a filter by health condition collections.
Supplement page
Best products containing the supplement with a percentage score, a benefits block by health topic and links to studies on nih.gov.
Product page
Photos, brand, supplement and benefits, product rating and serving price, rank among products in the category, buy links to iHerb, eBay and Amazon, and a comparison with alternatives.
Health topics
Collections by condition: a topic catalogue with filters by supplement and category, each topic showing its top supplements with rating bars.
Migration and catalogue import
We moved the portal from WordPress to Laravel and built the catalogue import: supplements, products and brands load into the database and are linked to health topics and ratings.
Integrations and stack
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