not the same
● Photo wallpaper · Ukraine

Ottenki: CRM, automation and a photo wallpaper store

Ottenki prints photo wallpaper to fit a specific wall and ships it across Ukraine. We started by automating the business: a full CRM, sales funnels and every customer channel connected to it. Then we built the Symfony website: a design catalog, wall-size pricing and orders printed from the customer's own image.

Client
Ottenki, photo wallpaper store
What we did
CRM, sales funnels, unified channels, website development
Stack
Symfony, PHP, JavaScript
Website
ottenki.com.ua
Project Ottenki
01 About the project

Every photo wallpaper is printed for one wall, so each order has its own size, base material and print type. Before the website we sorted out sales: we set up a CRM, built the sales funnels and connected every communication channel to it, so each inquiry and order lives in one place. Then we built a site where customers pick a design, enter the wall size, see the price right away and place the order.

What we did
CRM setupSales funnelsAll channels in one CRMStore developmentPrice calculatorCustom image uploadResponsive layout
Technologies
SymfonyPHPJavaScriptUI/UX
02 Design

Visual style

A light interface that lets the wallpaper lead: deep green for the menu and footer, orange for primary buttons and a plum promo strip. All text is set in Montserrat.

Deep green, menu and footer
#1D3C34
Orange, buttons
#F2A737
Plum, promo strip
#7A005E
Text
#1B1D1E
Light blue panels
#EAF2FC
Fields and tags
#EDEDED
FontsMontserrat
03 Screens

Home page

The first screen offers search by wallpaper theme and a Create your own wallpaper button. Below are themes and ideas, category collections, the bonus program and blog articles.

Home
04 Screens

Custom wallpaper and our work

A dedicated three-step flow for printing your own picture: upload it, fit it to the wall size, place the order. The Our work section shows wallpaper in real interiors.

Create your own wallpaper
Our work
Our work
05 Mobile version

Mobile version

On phones the header shrinks to menu, logo and cart with search right below. The catalog becomes a single column of large previews, and the product calculator works the same way as on desktop.

Home
Home
Catalog
Catalog
Product page
Product page
06 Task

Goals

  • 01Automate the businessRoll out a full CRM, set up sales funnels and connect every communication channel to one system.
  • 02Price it onlineLet customers calculate the cost from wall size, base material and print type.
  • 03Print your own photoAccept customer images and tie them to the wall dimensions.
  • 04A clear catalogOrganize a large design range into collections by theme, room and colour.
07 Key solutions

Key solutions

CRM and sales funnels
Solution 01

CRM and sales funnels

Before the site, we set up a CRM, built the sales funnels and connected every customer channel to it. Inquiries from all channels and orders are handled in one system.

Catalog and collections
Solution 02

Catalog and collections

Designs are grouped by theme, room type and colour, plus popular picks and hits. Categories have a tag cloud and sorting by newest, popular, cheapest and most expensive. Previews show the wallpaper in an interior, with quick view and wishlist.

Calculator on the product page
Solution 03

Calculator on the product page

Customers pick a base (paper or non-woven), enter wall width and height and choose Standard or Premium print. A frame on the image shows the print area; area and price update instantly. Buy and Quick order buttons.

Checkout
Solution 04

Checkout

New customer and Returning customer tabs, contact details, Nova Poshta branch or courier delivery or pickup with city and branch selection, and payment method. An order summary on the right lists size, base and print type.

Your own wallpaper
Solution 05

Your own wallpaper

Upload your own JPG or PNG, fit it to the wall size and order it through the same flow as catalog designs.

08 Stack

Integrations and stack

SymfonyPHPJavaScriptCRMSales funnelsChannels in CRMWallpaper price calculatorImage uploadNova PoshtaBonus programMeta Pixel

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