not the same
● Logistics · Kazakhstan

EMEX: website for an express delivery company

EMEX delivers documents and parcels across Kazakhstan and worldwide and is the FedEx licensee in the country. Their old website hurt usability and conversion. We designed a new interface, built a fast responsive site with online services and moved all content over without breaking links.

Client
EMEX LLP, express delivery in Kazakhstan and to 220+ countries
What we did
Design, development, admin panel, technical SEO
Stack
WordPress, PHP, jQuery
Website
emex.kz
Project EMEX
01 About the project

EMEX handles courier delivery in Kazakhstan, international express shipping, customs clearance, freight forwarding, parcel lockers and e-commerce logistics. The brief: a new fast website, full content migration with URLs preserved, better usability and technical SEO.

What we did
UX/UI designResponsive front endWordPress developmentAdmin panelTechnical SEOContent migration
Technologies
WordPressPHPUI/UXSEO
02 Design

Visual style

A strict blue-and-white palette: navy quick-action buttons over a bright blue hero. Isometric illustrations explain each service at a glance.

Navy, buttons
#0D247A
Blue, hero
#027DFC
Text
#1A1A1A
Background
#F8F8F8
Secondary text
#99A2AA
Footer
#1D2023
FontsInter, Roboto
03 Screens

Home page

The hero combines a slider of service lines, a waybill tracking field and four shortcuts: book a courier, contacts, tracking and cost calculation. Below: illustrated service cards, a business block and news.

Home
Services block
Services block
04 Mobile version

Mobile version

On phones the shortcuts become a 2×2 grid and tracking stays on the first screen. The calculator and service pages switch to a single column.

Home
Home
Service page
Service page
Cost calculator
Cost calculator
05 Task

Goals

  • 01A fast, convenient websiteThe new site is built around what customers do most: track, calculate, book a courier.
  • 02Migration without broken linksAll content was moved and page URLs kept, so search rankings and existing links survived.
  • 03UsabilityClear navigation, separate paths for individuals and businesses, forms with obvious fields and hints.
  • 04Technical SEOSite structure, metadata, speed and correct indexing.
06 Key solutions

Key solutions

Shipping calculator
Solution 01

Shipping calculator

Step by step: domestic or international route, date, shipment type (parcels, documents, pallets), weight, dimensions, declared value, extra services and packaging.

Courier booking
Solution 02

Courier booking

An online request for individuals and companies: pickup address, shipment type, weight, dimensions, number of pieces and notes for the courier. The form states that requests after 4 pm are handled the next business day.

Service pages
Solution 03

Service pages

A page per service line: international FedEx express, courier delivery in Kazakhstan, customs clearance, parcel lockers, e-commerce, freight forwarding.

Business block and admin panel
Solution 04

Business block and admin panel

Shortcuts for companies: contract, forwarding, e-commerce, API integration, client account. Content, news and forms are managed in the admin panel.

07 Stack

Integrations and stack

WordPressPHPjQuerySwiperResponsive layoutRU / KZ / EN versionsShipping calculatorWaybill trackingBranch mapFedEx and TNT tracking

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